Intellectual property also plays
This paper tackles the relationship between intellectual property and sports in the field of the advertisement. It is presented based on two dimensions: on one hand, the individual dimension (showing the example of the management of Lionel Messi’s image) and on the other hand, the collective dimensi...
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Centro de Estudios de la Propiedad Intelectual
2022
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| Acceso en línea: | https://revistas.uexternado.edu.co/index.php/propin/article/view/7880 |