Acceptance of online financial services by consumers of the metropolitan area of Monterrey

This study identifies possible factors that may motivate or hinder the adoption of online financial services. The results support that the tam2 is a valid model to predict the purpose of the consumers under study to explain the difference between adopters and non-adopters. Indicators such as the pro...

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Detalles Bibliográficos
Autores Principales: Araiza Vázquez, María de Jesús, Pedraza Sánchez, Erika Yadira
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Facultad de Contaduría Pública 2019
Acceso en línea:https://revistas.uexternado.edu.co/index.php/contad/article/view/5980

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