Analysis from reviews in Social Media to improve hotel´s online reputation

Today, hoteliers have problems with handling online reputation due to bad reviews they’ve received on social networks. The aim of this research is to identify the key factors to consider in the operation of each hotel to avoid negative comments and to increase their online reputation. The ratings re...

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Detalles Bibliográficos
Autores Principales: Moya Sánchez, Daissy Hatblathy, Majó Fernández, Joaquim
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Facultad de Administración de Empresas Turísticas y Hoteleras 2017
Acceso en línea: