Targeted marketing in a university context: Strategic marketing analysis for the VUB ES faculty

This Master thesis is based on the Importance Performance Analysis technique introduced by Martilla and James (1977). The research main goal is to formulate managerial advice on which university choice determinants should be stressed and privileged in the VUB marketing strategy and targeted marketin...

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Detalles Bibliográficos
Autor Principal: Díaz González, Abel Alan
Formato: Trabajo de grado (Bachelor Thesis)
Lenguaje:Desconocido (Unknown)
Publicado: 2016
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