Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy = Comunicar el mensaje de sostenibilidad: Una estrategia cinematográfica de sostenibilidad Colombiana

Abstract: Many ecosystems are facing environmental threats. Some of the main concerns are now focused in developing countries. Strong environmental messages by numerous stakeholders have led to varied responses on environmental issues. Companies, governmental agencies and NGOs are responding to such...

Descripción completa

Detalles Bibliográficos
Autor Principal: Barrios Fajardo, Andrés Alberto; Arias, Claudia; Wilson, Bradley
Formato: Artículo (Article)
Lenguaje:Desconocido (Unknown)
Publicado: Journal International Journal of Advertising: The Review of Marketing Communications; Vol. 36, No. 6 2017
Acceso en línea: