Creativity identity in Colombia: the advertising creatives’ perspective = La identidad creativa en Colombia: La perspectiva de los creativos publicitarios

Abstract: This exploratory paper analyzes the way in which context influences advertising creativity practices. To establish the role of context, this paper utilized both Social Identity theory and Systems Model of Creativity. Twenty four in-depth interviews with top creative directors of the main a...

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Detalles Bibliográficos
Autor Principal: Barrios Fajardo, Andrés Alberto; Roca, David; Wilson, Bradley; Muñoz Sánchez, Omar
Formato: Artículo (Article)
Lenguaje:Desconocido (Unknown)
Publicado: International Journal of Advertising; Vol. 36, No. 6 2017
Materias:
Acceso en línea:http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/842