Creativity identity in Colombia: the advertising creatives’ perspective = La identidad creativa en Colombia: La perspectiva de los creativos publicitarios
Abstract: This exploratory paper analyzes the way in which context influences advertising creativity practices. To establish the role of context, this paper utilized both Social Identity theory and Systems Model of Creativity. Twenty four in-depth interviews with top creative directors of the main a...
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Formato: | Artículo (Article) |
Lenguaje: | Desconocido (Unknown) |
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International Journal of Advertising; Vol. 36, No. 6
2017
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Acceso en línea: | http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/842 |