Low socioeconomic class and consumer complexity expectations for new product technology = Efecto del nivel socioeconómico y las expectativas d e complejidad en la adopción de nuevos productos de tecnología

Abstract: This research improves the field's understanding of subsistence consumers by investigating how low socioeconomic class relates to expectations of complexity from new products. The study tests a model of the relationship between consumer socioeconomic class, self-esteem, self-assessed...

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Detalles Bibliográficos
Autor Principal: Barrios Fajardo, Andrés Alberto; Antonio Rosa, José; Camacho, Sonia; Trujillo, Carlos
Formato: Artículo (Article)
Lenguaje:Desconocido (Unknown)
Publicado: Journal of Business Research; Vo. 63, No. 6 2010
Materias:
Acceso en línea:http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/810