Conceptualizing music artists as brands: Present and future of the music industry

This dissertation aims at gaining an understanding about the current conceptualization that the music industry has regarding music artists as brands, in order to bridge the gap between the consumer goods’ branding theory, the arts branding literature and the music business’ reality. Although the bod...

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Detalles Bibliográficos
Autor Principal: Amador Merchán, Catalina
Formato: Trabajo de grado (Bachelor Thesis)
Lenguaje:Desconocido (Unknown)
Publicado: 2013
Materias:
Acceso en línea:http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/548