Conceptualizing music artists as brands: Present and future of the music industry
This dissertation aims at gaining an understanding about the current conceptualization that the music industry has regarding music artists as brands, in order to bridge the gap between the consumer goods’ branding theory, the arts branding literature and the music business’ reality. Although the bod...
|Formato:||Trabajo de grado (Bachelor Thesis)|
|Acceso en línea:||http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/548|