A Consumers Mind: Luxury Desire. Analysis of the social context and behavior in the luxury fashion market = En la mente del consumidor: Deseo de opulencia. Análisis del contexto social y el comportamiento del consumidor en la industria de la moda de lujo
The purpose of this research is to present an analysis about the psychology of the luxury fashion consumer, to understand the different kinds of motivations that influence behaviour towards the purchase of luxury items. Through the exploration of theoretical approaches from both, the consumer psycho...
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| Formato: | Trabajo de grado (Bachelor Thesis) |
| Lenguaje: | Desconocido (Unknown) |
| Publicado: |
2015
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| Acceso en línea: | http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/366 |