The use of the narratives constructed by country branding for combating terrorism and insurgency
Today we live in a globalized world. In this interconnected world, the competition for wealth among states has become a synonym for market share. To ensure access to international markets, governments have resorted to the corporate marketing tool of branding. Country branding, as it is called, creat...
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| Formato: | Trabajo de grado (Bachelor Thesis) |
| Lenguaje: | Desconocido (Unknown) |
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2014
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| Acceso en línea: | http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/281 |