The use of the narratives constructed by country branding for combating terrorism and insurgency

Today we live in a globalized world. In this interconnected world, the competition for wealth among states has become a synonym for market share. To ensure access to international markets, governments have resorted to the corporate marketing tool of branding. Country branding, as it is called, creat...

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Detalles Bibliográficos
Autor Principal: Jones-Chaljub, Steven
Formato: Trabajo de grado (Bachelor Thesis)
Lenguaje:Desconocido (Unknown)
Publicado: 2014
Acceso en línea: