The use of the narratives constructed by country branding for combating terrorism and insurgency
Today we live in a globalized world. In this interconnected world, the competition for wealth among states has become a synonym for market share. To ensure access to international markets, governments have resorted to the corporate marketing tool of branding. Country branding, as it is called, creat...
|Formato:||Trabajo de grado (Bachelor Thesis)|
|Acceso en línea:||http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/281|