International Market-Entry Strategies for the Luxury Cosmetic Industry: The Case of Kozhya in Colombia = Estrategias internacionales de entrada al mercado para la industria cosmética de lujo: el caso de Kozhya en Colombia
Drawing on a wide range of academic literature and one company case study (Kozhya), the purpose of this research is to bring the attention of the German cosmetic luxury companies into the Colombian market. This study builds on an extensive review of academic literature, primary empirical research, a...
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Formato: | Trabajo de grado (Bachelor Thesis) |
Lenguaje: | Desconocido (Unknown) |
Publicado: |
2019
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Acceso en línea: | http://babel.banrepcultural.org/cdm/ref/collection/p17054coll23/id/1126 |