Interest rates, promotional prizes and competition in the banking industry

Some Colombian commercial banks have used the strategy of offering promotional prizes in order to attract new savings customers. In this paper we develop a two-stage game model that allows us to understand the effects of this promotional strategy on the deposit interest rates, the deposit market sha...

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Detalles Bibliográficos
Autor Principal: Zanna Rodríguez, Luis Felipe
Formato: Desconocido (Unknown)
Lenguaje:Inglés (English)
Publicado: Universidad de los Andes, Facultad de Economía, CEDE 2018
Acceso en línea: