Spreading the word: Customer experience in traditional and electronic word-of-mouth intentions

The convergence of the brick and mortar and online worlds is now more prominent than ever. It is becoming increasingly difficult to operate exclusively in one of these two environments. While physical stores provide retailers with a unique opportunity to deliver unique in-store experiences that can...

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Detalles Bibliográficos
Autores Principales: Ribamar, J., García, N., Horst ter E., Molina, G.
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: 2020
Acceso en línea:http://hdl.handle.net/1992/47107