Nation branding: Unveiling factors that affect the image of Colombia from a foreign perspective

Most countries are concerned about the image they project in international markets. They have adopted and implemented differentiation strategies in order to stimulate tourism and economic investment. In the case of Colombia's reputation, it has been built on unplanned positioning, interests and...

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Detalles Bibliográficos
Autores Principales: Echeverri, L., Ter Horst, E., Molina, G., Mohamad, Z.
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: 2020
Materias:
Acceso en línea:http://hdl.handle.net/1992/47005