Organizational ambidexterity and the elusive quest for successful implementation of BoP ventures

Successful cases of base of the pyramid (BoP) ventures in large corporations remain hard to find. The BoP literature has identified external and (to a lesser extent) internal barriers to implementation. However, this literature has treated barriers as isolated and discrete elements, overlooking the...

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Detalles Bibliográficos
Autores Principales: Reficco, E., Gutiérrez, R.
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: 2020
Acceso en línea: