Marketing as a means to transformative social conflict resolution: lessons from transitioning war economies and the Colombian Coffee marketing system
Social conflicts are ubiquitous to the human condition and occur throughout markets, marketing processes, and marketing systems. When unchecked or unmitigated, social conflict can have devastating consequences for consumers, marketers, and societies, especially when conflict escalates to war. In thi...
| Autores Principales: | , , , , , , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Inglés (English) |
| Publicado: |
2020
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| Materias: | |
| Acceso en línea: | http://hdl.handle.net/1992/46956 |