No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis

Unflattering representations of salesmanship in mass media exist in abundance. In order to gauge the depiction of selling in mass media, this article explores the nature and public perceptions of salesmanship using editorial cartoons. A theory of cartooning suggests that editorial cartoons reflect p...

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Autores Principales: Wiid, R., Grant, P., Mills, A.J., Pitt, L.F.
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: 2020
Materias:
Acceso en línea:http://hdl.handle.net/1992/46938
id ir-1992-46938
recordtype dspace
spelling ir-1992-469382020-11-04T20:25:34Z No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis Wiid, R. Grant, P. Mills, A.J. Pitt, L.F. Cartoon analysis Salesforce Sales manager Salesmanship Selling Stereotypes Unflattering representations of salesmanship in mass media exist in abundance. In order to gauge the depiction of selling in mass media, this article explores the nature and public perceptions of salesmanship using editorial cartoons. A theory of cartooning suggests that editorial cartoons reflect public sentiment toward events and issues and therefore provide a useful way of measuring and tracking such sentiment over time. The criteria of narrative, location, binary struggle, normative transference, and metaphor were used as a framework to analyze 286 cartoons over a 30-year period from 1983 to 2013. The results suggest that while representations of the characteristics and behaviors of salespeople shifted very little across time periods, changes in public perceptions of seller¿buyer conflict, the role of the customer, and selling techniques were observed, thus indicating that cartoons are sensitive enough to measure the portrayal of selling. 2020-10-01T16:50:39Z 2020-10-01T16:50:39Z 2015 article publishedVersion http://hdl.handle.net/1992/46938 https://journals.sagepub.com/doi/pdf/10.1177/1470593115607940 eng openAccess application/pdf instname:Universidad de los Andes reponame:Repositorio Institucional Séneca
institution Universidad de los Andes
collection DSpace
language Inglés (English)
topic Cartoon analysis
Salesforce
Sales manager
Salesmanship
Selling
Stereotypes
spellingShingle Cartoon analysis
Salesforce
Sales manager
Salesmanship
Selling
Stereotypes
Wiid, R.
Grant, P.
Mills, A.J.
Pitt, L.F.
No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
description Unflattering representations of salesmanship in mass media exist in abundance. In order to gauge the depiction of selling in mass media, this article explores the nature and public perceptions of salesmanship using editorial cartoons. A theory of cartooning suggests that editorial cartoons reflect public sentiment toward events and issues and therefore provide a useful way of measuring and tracking such sentiment over time. The criteria of narrative, location, binary struggle, normative transference, and metaphor were used as a framework to analyze 286 cartoons over a 30-year period from 1983 to 2013. The results suggest that while representations of the characteristics and behaviors of salespeople shifted very little across time periods, changes in public perceptions of seller¿buyer conflict, the role of the customer, and selling techniques were observed, thus indicating that cartoons are sensitive enough to measure the portrayal of selling.
format Artículo (Article)
author Wiid, R.
Grant, P.
Mills, A.J.
Pitt, L.F.
author_facet Wiid, R.
Grant, P.
Mills, A.J.
Pitt, L.F.
author_sort Wiid, R.
title No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
title_short No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
title_full No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
title_fullStr No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
title_full_unstemmed No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
title_sort no joke: understanding public sentiment toward selling and salespeople through cartoon analysis
publishDate 2020
url http://hdl.handle.net/1992/46938
_version_ 1705934528736919552
score 12,131701