No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis

Unflattering representations of salesmanship in mass media exist in abundance. In order to gauge the depiction of selling in mass media, this article explores the nature and public perceptions of salesmanship using editorial cartoons. A theory of cartooning suggests that editorial cartoons reflect p...

Descripción completa

Detalles Bibliográficos
Autores Principales: Wiid, R., Grant, P., Mills, A.J., Pitt, L.F.
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: 2020
Materias:
Acceso en línea:http://hdl.handle.net/1992/46938