Advertising decisions in franchising : who should do what?
Sinopsis. 1. Introducción. 2. Decision making in franchising. 3. Advertising decisions in a franchise system. 4. Full decentralized advertising. 5. Decentralized promotional advertising. 6. Decentralized brand-image adversiting. 7. Choosing an adversiting arrangement. 8. Conclusion. Appendixes. Ref...
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Formato: | Desconocido (Unknown) |
Lenguaje: | Español (Spanish) |
Publicado: |
Universidad de los Andes, Facultad de Administración
2020
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Acceso en línea: | http://hdl.handle.net/1992/46298 |