Involvement as an expression of an orientation towards promotion or prevention
This study relates cognitive promotion and prevention strategies to consumer involvement. It was a field study where 92 attendants to a dental care appointment completed the Regulatory Focus Questionnaire. At the same time, involvement behaviours were recorder during the appointment. Results suggest...
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Santo Tomás, Colombia
2016
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