Semiotics, planning and advertising strategy: approaches from peircean pragmatic
The following paper is the result of a research process originated in the Advertising Semiotics of the Masters in Advertising at Jorge Tadeo Lozano University, taught by Professor Vladimir Sánchez (associate professor of the Advertising Program at UTJL), who has built a team of Master’s students in...
| Autores Principales: | , , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Santo Tomás, Bogotá-Colombia
2015
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