Marca país: el medio para lograr la incursión de los productos boyacenses en el mercado turco

This article deals with matters relating to the “ Country Brand - The answer is Colombia “ , from what this strategy of the Government, until the moment it is possible to determine in what way can the Boyacenses Employers use this brand to position its products in the Turkish market.

Detalles Bibliográficos
Autor Principal: Hernández-Yunis, Juan Sebastián
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Santo Tomás Tunja 2016
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