Competitive profile as a tool for strategic management of research in universities
To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (CPM), based on the key success factors (KSF), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool...
| Autores Principales: | , , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Santo Tomás, Bogotá-Colombia
2020
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| Materias: | |
| Acceso en línea: | http://hdl.handle.net/11634/33113 |