Competitive profile as a tool for strategic management of research in universities

To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (CPM), based on the key success factors (KSF), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool...

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Detalles Bibliográficos
Autores Principales: Suárez Amaya, Wendolin, Díaz-Barrios, Jazmín, Pereira Burgos, Morela
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Santo Tomás, Bogotá-Colombia 2020
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