Design of collective choices and aggregation of preferences: from the fear and the rhetoric to the game theory and neuromarketing
This work paper article aims to describe the historical development of the set of technologies and devices discursive, rational, cognitive and political engineering aimed at shaping and influencing the processes through which communities and societies make their collective choices, legitimizing thro...
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
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University Santo Tomás, Bogotá
2013
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| Acceso en línea: | http://hdl.handle.net/11634/27211 |