Consumer Attitudes After Choosing a Wrong Product

Because of consumers' confusion with an over the counter drug, feelings of frustration lead an individual to particular behavioral intentions. Consumers' attitude towards confusion is the relationship between their emotions and behavioral intentions (i.e., changing the product, intention t...

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Detalles Bibliográficos
Autor Principal: Arboleda Arango, Ana M.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Santo Tomás, Bogotá, Colombia 2011
Materias:
Acceso en línea:http://hdl.handle.net/11634/25321