The impact of advertising with gender equality in the millennials’ purchase decision
This article aims to analyze the impact of advertising with gender equity in the millenials’ purchase decision under the assumption that advertising with positive messages in gender equity achieves a greater effect than that which is sexualized. The main reasons why companies continue to use languag...
| Autores Principales: | , , |
|---|---|
| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Santo Tomás
2018
|
| Materias: | |
| Acceso en línea: | http://hdl.handle.net/11634/24742 |