A note about graphical representations to capture the consumer’s perception of a brand
Classical positioning researches use descriptive statistical methods that generate graphical displays, from a two-way table of frequencies or contingency table, in order to investigate relationships between brands and individual preferences for those brands. Most of times, the strategic plan of the...
| Autores Principales: | , |
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| Formato: | Desconocido (Unknown) |
| Publicado: |
2020
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| Acceso en línea: | http://hdl.handle.net/11634/23988 |