Un análisis bibliométrico del brand equity 1991-2018

Este artículo proporciona un análisis bibliométrico del estado actual de la investigación del brand equity, mediante el mapeo del panorama de investigación del concepto para identificar autores y países más productivos a lo largo del tiempo, análisis de publicaciones, cooperación entre autores, co-c...

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Detalles Bibliográficos
Autores Principales: Neme Chaves, Samir Ricardo, Rodríguez González, Liliana Yamile
Otros Autores: https://orcid.org/0000-0003-2327-4947
Formato: Desconocido (Unknown)
Publicado: 2020
Materias:
Acceso en línea:http://hdl.handle.net/11634/22137
id ir-11634-22137
recordtype dspace
institution Universidad Santo Tomas
collection DSpace
topic Bibliometrics
Brand Equity
Scientific Productivity
Scientific Cooperation
Bibliometría
Equidad de marca
Productividad científica
Cooperación científica
spellingShingle Bibliometrics
Brand Equity
Scientific Productivity
Scientific Cooperation
Bibliometría
Equidad de marca
Productividad científica
Cooperación científica
Neme Chaves, Samir Ricardo
Rodríguez González, Liliana Yamile
Un análisis bibliométrico del brand equity 1991-2018
description Este artículo proporciona un análisis bibliométrico del estado actual de la investigación del brand equity, mediante el mapeo del panorama de investigación del concepto para identificar autores y países más productivos a lo largo del tiempo, análisis de publicaciones, cooperación entre autores, co-citas y coocurrencias de palabras clave; además, la identificación de clústeres de investigación para visualizar la estructura conceptual de este campo de conocimiento. Utilizando la colección de Scopus, este estudio realiza un análisis de 2000 publicaciones que estudian el brand equity. Se identifican cuatro grandes grupos de investigación: brand equity, análisis empíricos, el sector servicios y la metodología común de los estudios, los cuales caracterizan las diferentes corrientes de investigación y permiten analizar los campos de acción más preponderantes para el entendimiento del brand equity. Se proponen nuevos estudios que incluyan revisión sistemática tradicional para complementar lo planteado en este documento. Esta investigación otorga una visión general que puede ser una guía valiosa para docentes, investigadores y profesionales.
author2 https://orcid.org/0000-0003-2327-4947
author_facet https://orcid.org/0000-0003-2327-4947
Neme Chaves, Samir Ricardo
Rodríguez González, Liliana Yamile
format Desconocido (Unknown)
author Neme Chaves, Samir Ricardo
Rodríguez González, Liliana Yamile
author_sort Neme Chaves, Samir Ricardo
title Un análisis bibliométrico del brand equity 1991-2018
title_short Un análisis bibliométrico del brand equity 1991-2018
title_full Un análisis bibliométrico del brand equity 1991-2018
title_fullStr Un análisis bibliométrico del brand equity 1991-2018
title_full_unstemmed Un análisis bibliométrico del brand equity 1991-2018
title_sort un análisis bibliométrico del brand equity 1991-2018
publishDate 2020
url http://hdl.handle.net/11634/22137
_version_ 1712104097693302784
spelling ir-11634-221372020-03-24T10:09:28Z Un análisis bibliométrico del brand equity 1991-2018 Neme Chaves, Samir Ricardo Rodríguez González, Liliana Yamile https://orcid.org/0000-0003-2327-4947 https://orcid.org/0000-0002-2770-3078 https://scholar.google.com/citations?hl=es&user=I_RekVUAAAAJ https://scholar.google.com/citations?hl=es&user=NLwQcvUAAAAJ https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001344193 https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001340205 https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638 Bibliometrics Brand Equity Scientific Productivity Scientific Cooperation Bibliometría Equidad de marca Productividad científica Cooperación científica Este artículo proporciona un análisis bibliométrico del estado actual de la investigación del brand equity, mediante el mapeo del panorama de investigación del concepto para identificar autores y países más productivos a lo largo del tiempo, análisis de publicaciones, cooperación entre autores, co-citas y coocurrencias de palabras clave; además, la identificación de clústeres de investigación para visualizar la estructura conceptual de este campo de conocimiento. Utilizando la colección de Scopus, este estudio realiza un análisis de 2000 publicaciones que estudian el brand equity. Se identifican cuatro grandes grupos de investigación: brand equity, análisis empíricos, el sector servicios y la metodología común de los estudios, los cuales caracterizan las diferentes corrientes de investigación y permiten analizar los campos de acción más preponderantes para el entendimiento del brand equity. Se proponen nuevos estudios que incluyan revisión sistemática tradicional para complementar lo planteado en este documento. Esta investigación otorga una visión general que puede ser una guía valiosa para docentes, investigadores y profesionales. This article provides a bibliometric analysis of the current state of brand equity research, by mapping the research landscape of the concept to identify authors and more productive countries over time, analysis of publications, cooperation between authors, co-citations and keyword co-occurrences; in addition, the identification of research clusters to visualize the conceptual structure of this field of knowledge. Using the Scopus collection, this study analyzes 2000 publications that study brand equity. Four major research groups are identified: brand equity, empirical analysis, the service sector and the common methodology of the studies, which characterize the different research currents and allow the most important fields of action to understand brand equity to be analyzed. New studies that include traditional systematic review are proposed to complement what is stated in this document. This research provides an overview that can be a valuable guide for teachers, researchers and professionals. http://unidadinvestigacion.usta.edu.co 2020-03-17T18:42:10Z 2020-03-17T18:42:10Z 2020-03-14 Generación de Nuevo Conocimiento: Artículos publicados en revistas especializadas - Electrónicos Neme Chaves, S. R., & Rodriguez Gonzalez, L. Y. (2019). Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018. Revista De Métodos Cuantitativos Para La Economía Y La Empresa, 28(1), 364-380. Retrieved from https://doaj.org/article/360b0a46542d4db8b7078300bee54ea6 http://hdl.handle.net/11634/22137 Aaker, D. (1991). Capitalizing on the value of a brand name. New York, 28, 35-37. Aaker, D. (1992). The value of brand equity. Journal of Business Strategy, 13(4), 27-32. Álvarez, E. C., & Anegón, F. D. M. (2009). Chemistry in Spain: Bibliometric analysis through scopus. Chimica Oggi, 27(6), 61-64. Andrlic, B., Idlbek, R., & Budic, H. (2007). 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score 12,131701