| Sumario: | The concept of strategy is taken as a path which leads to the accomplishment of objectives and to reach defined goals allowing a group or a single person to survive and evolve in their space. It is defined through the disciplines of war, the business world and the people’s behavior. There are strategies for different scenarios in economic and business models, for attacks or defenses in times of war, to define people's behaviors and seduce. But also, another scenario within strategies exists, one which presents results in a rough and visceral manner, where the other members of the animal kingdom act, besides the human being. A predatory animal’s analysis was made, its behavior and the use they make of the environment where they are to hunt and survive. This behavior, in certain species require a more specific elaboration and a special coordination with same members of the specie or with elements in their habitat, procedures and skills worth to be considered as hunting strategies, strategies that can be analyzed and adapted under a marketing lens. Consequently, examples are shown about strategies used by enterprises which could be comparable with the strategies used by some predatory animals to hunt. In view of the results it can be concluded that the research in predatory animals and their hunting strategies could be an enriching source to inspire strategies in enterprises.
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