Marketing, strategy and survival: ethology of seduction

The concept of strategy is taken as a path which leads to the accomplishment of objectives and to reach defined goals allowing a group or a single person to survive and evolve in their space. It is defined through the disciplines of war, the business world and the people’s behavior. There are strate...

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Detalles Bibliográficos
Autor Principal: Castro del Río Ceballos, Iván Fernando
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Santo Tomás 2017
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