| Sumario: | Dance is named and un-concealed in this essay as a collective experience that is connected with the celebratory ecstasy of life, far away from the voices of the “specialists”. Furthermore, it is problematized as an artistic creation, the result of the relationship between the “creative subject” and the “art object”, and its colonial and Eurocentric sense is revealed. We also report on its process of objectification with the arrival of the capitalist economy, the imposition of the neoliberal model and its obsession with unrestrained profit. The apparent appreciation of “folk dance” coming from national states in the late twentieth century was part of a process of concealment to turn dance into merchandise.
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