Identification and appropriation of the identity signs of the Barranquilla brand in university students

This study was born with the purpose of identifying in university students the most representative symbols of the city of Barranquilla. The communication method using the structured questionnaire technique is used, with which a perceptual map is constructed, using the multivariate multidimensional s...

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Detalles Bibliográficos
Autores Principales: Juliao Esparragoza, David, Martinez Diaz, Domingo, Silva Guerra, Harold
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2020
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