USE OF THE ATTRIBUTES OF A PRODUCT FOR THE SEDUCTION OF A CUSTOMER DURING THE PROCESS OF PURCHASE

The purpose of this article is to analyze the attributes that can be assigned or contain a product that is offered in the market, from its different levels and characteristics, this in order to reflect its use in the seduction process to a client during the purchase process, for this the levels of i...

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Detalles Bibliográficos
Autores Principales: Martínez Juvené, Johanna, Fontalvo Cerpa, Winston, Cantillo Guerrero, Ernesto
Formato: http://purl.org/coar/resource_type/c_6501
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2018
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