Environmental marketing and perspective of the use of green cars as an alternative to green development in Colombia

This document presents the considerations from the environmental marketing, related to the study of factors and determinants of the purchase intention, and the guidelines from the political management of the Colombian government towards the current trend of green development in the cities, taking as...

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Detalles Bibliográficos
Autores Principales: Buitrago, Baudilio Acevedo, Gualteros, Juan David Villalobos, Amado Torres, Gladys, Mesa Fernández, Mary Luz
Formato: Artículo revisado por pares
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2020
Materias:
Acceso en línea:http://hdl.handle.net/10901/18061