Experiential marketing: theoretical approaches on its evolution as a concept and reference on its functionality to generate differentiation in traditional markets

Detalles Bibliográficos
Autores Principales: NIETO ALMANZA, CHRISTIAN CAMILO, PÉREZ BORDA, ÓSCAR JAVIER
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre
Materias:

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