Experiential marketing: theoretical approaches on its evolution as a concept and reference on its functionality to generate differentiation in traditional markets
Autores Principales: | NIETO ALMANZA, CHRISTIAN CAMILO, PÉREZ BORDA, ÓSCAR JAVIER |
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Formato: | Artículo (Article) |
Lenguaje: | Español (Spanish) |
Publicado: |
Universidad Libre
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Materias: |
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