Contemporary Models for Powerful Brand Building

This article presents an insight based on three contemporary models for creating powerful brands, with their pros and cons. These models dates from 1997 to date, starting with Brand personality by Jennifer Aaker, which is taken up and expanded by Rohit Bhargava in 2009, delivering a rich set of tech...

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Detalles Bibliográficos
Autor Principal: Campos Guzmán, Edith
Formato: http://purl.org/coar/resource_type/c_6501
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2017
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