Design and Validation of a Regression Model of Repurchase Intention in a Banking Service

This research considered the various factors that influence customer’s loyalty intention in a banking service. Behavior Theory proposed by Fishbein y Ajzen [1] states that attitude, subjective norm and perceived control helps to understand customer intention. For data collection it was applied a sur...

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Detalles Bibliográficos
Autores Principales: Vargas Nieto, Paula, Vidal Pombo, Julio, Berdugo Correa, Carmen
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2013