Advertising and its role stereotypes of the spaces of consumption, a look at the shopping centers

The purpose of this article is to analyze the role of stereotypes in advertising and in the spaces of consumption as elements for the generation of value to the brand, touch aspects regarding how advertisements are also intended to stereotyping places suitable for use or consume the product. The met...

Descripción completa

Detalles Bibliográficos
Autor Principal: Simancas Trujillo, Ricardo
Formato: Artículo revisado por pares
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2011
Acceso en línea:http://hdl.handle.net/10901/14352