Advertising and its role stereotypes of the spaces of consumption, a look at the shopping centers
The purpose of this article is to analyze the role of stereotypes in advertising and in the spaces of consumption as elements for the generation of value to the brand, touch aspects regarding how advertisements are also intended to stereotyping places suitable for use or consume the product. The met...
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| Formato: | Artículo revisado por pares |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Libre
2011
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| Acceso en línea: | http://hdl.handle.net/10901/14352 |