The marketing perceived from the environmental thing

This article aims to review an orientation of marketing towards the environmental perception, from the theoretical to the practical. Seeks to also respond to key questions such as do this conceptual applicability is necessary? Defining Green Marketing as a tool for the decision of purchase of eco co...

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Detalles Bibliográficos
Autor Principal: Diago Paternina, Federico
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2011
Acceso en línea:http://hdl.handle.net/10901/14350