International fast food franchises as employment generator in Barranquilla

Franchising as a business concept in context to the marketing of services (Fast Food), has been taken as a choice of opportunities for employment generation, based on the benefits of these formats offer. However, like any other business format developed in our city, fast food franchises have had to...

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Detalles Bibliográficos
Autor Principal: Conde Daníes, Fernando
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2011
Acceso en línea:http://hdl.handle.net/10901/14346