Experiential marketing as a tool for strengthening of the corporate image of the companies of the Colombian commercial sector

Through this article it is intended to emphasize the importance of experiential marketing as a key tool in strengthening the corporate image of Colombian companies, evaluating objectives and marketing strategies developed by experiential marketing. For the development of this paper it will be used a...

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Detalles Bibliográficos
Autores Principales: Suárez del Villar, Stheffany, Salazar Caballero, Beatriz
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2016