Marketing and its strategic efficiency in decision making
The main objective of this research is to denote the importance in the management of marketing information for the establishment of strategies that allow efficient decision making in environments Industrial companies. This will be achieved using the method of documentary analysis, qualitative analys...
| Autores Principales: | , |
|---|---|
| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) Español (Spanish) |
| Publicado: |
Universidad Libre
2018
|
| Materias: |
| Sumario: | The main objective of this research is to denote the importance in the management of marketing information for the establishment of strategies that allow efficient decision making in environments Industrial companies. This will be achieved using the method of documentary analysis, qualitative analysis of descriptive statistics. Achieving through the integration of theories, a model of decision-making based on information systems oriented to success in the resolution of strategic planning. |
|---|