Marketing and its strategic efficiency in decision making

The main objective of this research is to denote the importance in the management of marketing information for the establishment of strategies that allow efficient decision making in environments Industrial companies. This will be achieved using the method of documentary analysis, qualitative analys...

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Detalles Bibliográficos
Autores Principales: López Pizaña, Luis Roberto, Vargas Hernández, José G.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2018
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