Contrasting the shopping experience in two retail formats

Although the large chains have gained ground in the global retail market, in Colombia, the traditional format known as “neighborhood store” maintains a participation greater than fifty percent (50%) of the market. Through this work we want to know if there are differences in the shopping experience...

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Detalles Bibliográficos
Autor Principal: Marcazzo Velásquez, Guiseppina
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2017