Contrasting the shopping experience in two retail formats
Although the large chains have gained ground in the global retail market, in Colombia, the traditional format known as “neighborhood store” maintains a participation greater than fifty percent (50%) of the market. Through this work we want to know if there are differences in the shopping experience...
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
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Universidad Libre
2017
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