Market orientation and its impact on organizational performance
This article reviews the concept of market orientation and its meaning, proposed models, and impact on organizational performance. It begins by introducing the emergence of the concept and presents two models for which extensive bibliographic literature is available, namely Kohli and Jaworski (MARKO...
| Autores Principales: | , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Libre
2011
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| Acceso en línea: | http://hdl.handle.net/10901/14180 |