Market orientation and its impact on organizational performance

This article reviews the concept of market orientation and its meaning, proposed models, and impact on organizational performance. It begins by introducing the emergence of the concept and presents two models for which extensive bibliographic literature is available, namely Kohli and Jaworski (MARKO...

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Detalles Bibliográficos
Autores Principales: Vega Rodríguez, Ricardo Arturo, Rojas Berrío, Sandra Patricia
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2011
Acceso en línea:http://hdl.handle.net/10901/14180