A comparative study of two evaluation fields based on service and brand equity

This research work examines and compares a series of factors related to satisfaction, service, and brand equity, by considering two evaluation fields -- one where real clients are viewed as an external evaluation field and another where employees are perceived as an internal evaluation field -- at a...

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Detalles Bibliográficos
Autores Principales: Beltrán Bustos, Ángela Teresa, López, Ricardo Andrés, Álvarez Cano, Ana Milena
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2012