Identification of levels in the quality services from petitions, complaints and claims in bank in Colombia 2007-2014

Since the quality of service in a financial institution, such as banks have as indicators Petitions, Complaints and Complaints of its users, in this research such measures in the case of credit cards at Colombian banks from 2007 to 2014. In order to contribute to takes decisions about the marketing...

Descripción completa

Detalles Bibliográficos
Autor Principal: Torres Gómez, María del Pilar
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2015