The Colombian automobile industry and its competitive challenges considering the economic environment

This paper discusses the situation of the automobile industry in Colombia with respect to its macroeconomic environment in 2004 and potential strategic courses of action. Since the free trade agreements became effective in Colombia in 2011 and 2012, the landscape of the automobile industry suffered...

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Detalles Bibliográficos
Autores Principales: Torres-Castellar, Roberto Carlos, Mendoza-Álvarez, Jairo Argemiro
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2017
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