The co-creation and the new challlenges of value generation that face the organizations

Through an analytical and reflective vision, the aim of this article is to clarify the emerging concept of co-creation, its advantages, limitations, and the processes that facilitate its application. A review of the academic literature from the first studies is made, which proposes different ways of...

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Detalles Bibliográficos
Autores Principales: SÁNCHEZ GONZÁLEZ, CARLOS, PRADA ARAQUE, DORIS
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2019
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